Amulya leads research on alcoholic drinks, tobacco, and non-alcoholic drinks for India at Euromonitor International. With 12 years of experience studying the FMCG industry, he focuses on providing actionable insights to clients while maintaining close engagement with key industry stakeholders. He is a regular contributor to leading business and mainstream media outlets on topics related to alcoholic drinks, including The Financial Times, The Economic Times, Hindustan Times, Reuters, and The Ken. A seasoned speaker, Amulya, has recently presented at major alcoholic drinks industry events, including Drinktec 2025, Spiritz 2025 and Alcobev 2025.