As a seasoned product developer and subject matter expert in the alcoholic beverages (Alcobev) industry with over 21 years of experience, I bring a unique blend of creativity, technical expertise, and strategic insight to the table. My core competence lies in translating consumer insights into innovative liquid solutions, backed by my proficiency in sensory evaluation and a deep understanding of sensory-molecular interactions, wood maturation science, and manufacturing processes.

My extensive experience spans across spirit manufacturing of all categories, maturation, bottling, quality control, blending, and liquid innovation. My passion for continuous improvement and commitment to delivering sustainable business growth fuel my dedication to advancing the Alcobev industry.

My Key Competencies

Consumer Insight Translation : Leveraging deep consumer understanding to develop and enhance product offerings that resonate with emerging consumer aspirations and cultural narratives.

• Sensory and Technical Expertise : Certified in sensory evaluation with a robust knowledge of sensory-molecular interactions, which informs my approach to blending, quality control, and innovation.
• Wood Maturation Science : Applying expertise in wood maturation to optimize flavor profiles and enhance the sensory experience of spirits.
• End-to-End Product Development : Proficient in managing the entire product lifecycle from ‘Concept to Commercialization’, including IMFL (all categories), Indian Single Malt, and Scotch whiskies tailored to the Indian market.

Professional Experience

•  Current Role: Master Blender, Pernod Ricard India

        - Leading Product development innovation.

        - Strengthening brand portfolios through strategic sensory and technical interventions.

Organization Served

  - Diageo India & Shaw Wallace India