Mayukh Hazarika hails from Shillong, Meghalaya, not very far from the rainiest places on earth—Mãwsynrãm and Cherrapunji. He has spent his career building brands from India. He envisions a refreshing change in the alco-bev industry where he sees sustainability in manufacturing as a key driver for success. His Cherrapunji Eastern Craft Gin is made with native botanicals from northeast India, rainwater and packed in a stainless steel bottle. The brand has made a lot of waves on the global stage with 6 major titles in 7 months of launch.