Vikram set up Tulleeho in 2000 and firmly establishing it as India's pre-eminent beverage education and training company. Tulleeho also runs training programs for clients in South Asia (Bhutan, Sri Lanka, Maldives and Nepal), South East Asia, as also the Middle East and is also an approved programme provider in India for WSET (Wines and Spirit Education Trust, UK).

Recently along with Man’s World, Tulleeho helped co-create a platform called 30 Best Bars India, whose intent is to award and recognise the top bars in India. The second edition of this took place in March 2022. He writes on beverages for a variety of publications, including ET Hospitality World, Traveldine.com, Man's World, Outlook Traveller, Business Standard Weekend and The Hindu.

Vikram is Consulting Editor of Brews and Spirits, a bi-monthly print magazine serving the needs of the hospitality and beverage industry, published by PDA Trade Media. He also curates the workshops and panel discussions for Brews and Spirits Expo, an annual B2B event for the drinks industry.