Vikram set up Tulleeho in 2000, firmly establishing it as India's pre-eminent beverage education and training company, with pan-India operations and an experienced team of trainers. Tulleeho runs training programs for clients in South Asia (Bhutan, Sri Lanka, Maldives and Nepal), South East Asia, as also the Middle East. Recently along with Man’s World, Tulleeho helped co-create a platform called 30 Best Bars India, whose intent is to award and recognise the top bars in India. He writes frequently on beverages for a variety of publications, including ET Hospitality World, Traveldine.com, Man's World, etc.

He was one of the core team which helped bring out the Tulleeho Book of Cocktails in 2011 (Westland). Vikram is also a co-founder of www.tulleeho.com, a drinks website.

Vikram is Consulting Editor of Brews and Spirits, a bi-monthly print magazine published by PDA Trade Media. He also curates the workshops and panel discussions for Brews and Spirits Expo (formerly Craft Drinks India), an annual B2B event for the drinks industry.