Vikram Damodaran is the Chief Innovation Officer at Diageo India and Co- Founder – Diageo India Craft Spirits. He joined Diageo in 2019 and leads marketing innovation, R&D, and the Craft Spirits vertical. He is fuelled by his passion for brewing and his primary focus is to build a portfolio of delightful beverages with the intention of putting India on the global map of craft spirits. Vikram is also the co-founder of “Diageo Ventures - India” – Diageo India’s arm that is dedicated to drive growth through disruptive offerings.

Vikram has 23 years of industry experience. Prior to joining Diageo, and having started his career as an entrepreneur, Vikram spent 2 decades at GE Healthcare. He has served as a Director on the Board of GE Medical Systems India Pvt Ltd. He is an acknowledged practitioner of frugal innovation and was nominated to be on Fast Company’s list of most innovative leaders in India. He is an active speaker and advocate for the Start-Up ecosystem, and an innovation evangelist.

Vikram dreams of starting up his own niche micro-brewery/distillery to create craft liquids, entertain friends and engage with kindred spirits.

Vikram is a mechanical engineer by education, a white space explorer by nature, an avid blogger and author for the right calling, an amateur podcaster, and an impact innovator by passion. Follow him on Twitter @vikydam