Vishal Deorah is the Chief Executive Officer and co-founder of Global Spirits India. He founded Global Spirits India, a vertically integrated alcohol import, distribution, marketing and retail company in 2018 with operations in East & North east India. The company provides an integrated platform to launch and grow brands in the region with a proven cost effective model for companies, both small and large, with team of industry veterans with decades of experience under their belt. The company currently represents over 100 brands in the region for some of the biggest national and multinational companies who have successfully entered the North eastern Market for the first time through them.
He is fuelled by his passion for Alco- Bev Industry and his primary focus is to build a portfolio of delightful wines, spirits, beers, cigars, mixers and spread Spirit Education with the intention of putting northeast India on the global map of alco- Bev market and encourage future entrepreneurs to enter the industry. Vishal has over a decade of industry experience prior to setting up Global Spirits and he had his start in the family’s pharma distribution business, where he picked up better understanding of managing large scale distribution of fast-moving consumer goods.
His desire to help change people perception of Northeast India market backed by constant investments to showcase its potential to the industry helped conceptualize “The Whiskey Company", a 9500 sq ft., one-of-a kind retail space in G uwahati, Assam to a soon to be opened 12000 sft store in Meghalaya called “The Warehouse" with an aim to bring modern experiential retailing and elevated consumer experience at a global scale to local audiences. Within a vision to add more cities of northeast in the near future, he is trying to build a platform for new brands to be discovered.
Vishal Deorah is a Marketing & Finance Graduate by education, an avid space enthusiast and a history buff who is always up for a good story to share.